Lead Generation Specialist

SUMMARY:
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POSITION INFO:

Our client is seeking a proactive and results-driven Lead Generation Specialist to join thier team on a 6-month fixed-term contract, with the potential for permanent placement. The ideal candidate will play a key role in identifying and nurturing high-quality leads to support and grow our sales pipeline.

Key Responsibilities:

• Research and identify potential customers using various tools and platforms.

• Develop and execute strategies to maintain a steady flow of new leads via online research, social media, networking, and marketing campaigns.

• Qualify leads based on defined criteria (e.g., budget, need, and timeline) to ensure alignment with business goals.

• Manage and update lead information regularly, ensuring all data is accurate and current.

• Initiate contact with potential leads via phone or email to introduce company offerings.

• Engage in relationship-building activities, providing relevant information and maintaining follow-up communication.

• Collaborate with the sales team to transfer qualified leads and support the deal-closing process.

• Prepare and deliver regular reports on lead generation activities, conversion metrics, and areas for improvement.

Minimum Requirements:

• Matric (Grade 12) certificate

• Proven experience in cold calling or tele-sales is highly beneficial

• Computer literacy and proficiency with CRM tools or lead management platforms

• Strong communication and interpersonal skills

• Ability to work independently and as part of a team

• Organised and detail-oriented with a strong focus on results