Marketing & Social Media Coordinator at RedAcademy

SUMMARY:
If you're passionate about using creativity and content to inspire young people to choose a future

POSITION INFO:

About redAacdemy

redAcademy is passionate about launcing careers in tech for South African youth, through customised training and real work experience. We exist to make careers in tech more accessible, more diverse, and deeply rooted in real-world readiness.

If you’re passionate about using creativity and content to inspire young people to choose a future in tech–you belong here.

Role Overview

We are seeking a dynamic, creative and trend-savvy Marketing & Social Media Coordinator to lead redAcademy’s content creation and social media presence. This role is perfect for a recent graduate from a creative or digital institution with a deep love for youth culture, digital storytelling and performance-driven social media.

You will be solely responsible for planning, creating, scheduling and analysing content across redAcademy’s social platforms, including:

• Instagram
• TikTok
• Facebook
• (and any other relevant platforms aligned with target audience)

You will collaborate closely with senior management to execute a marketing strategy that positions redAcadmy as the go-to choice for young South Africans who want to break into the tech industry.

Key responsibilities

Content Creation & Social Media Management

• Develop and execute a compelling, youth-focused content calendar
• Create daily stories, reels, TikTok videos, and static posts aligned with brand guidelines.
• Capture and curate authentic content that resonates with South African youth.
• Write fresh, relevant copy that speaks the language of our audience.

Strategy & Analytics

• Present bi-weekly performance reports to management
• Analyse engagement, reach and growth metrics and recommend improvements.
• Stay ahead of social media trends, platforms updates, and youth-cultural shifts, incorporating these into your planning.
• Develop and present campaign concepts in advance, including strategic rationale.

Brand Building

• Ensure consistency of brand tone and experience across all platforms
• Contribute creative ideas for broader marketing activities, events, youth outreach and campaigns.
• Collaborate on the overall marketing strategy to drive brand visibility and conversions.

General Marketing Support

• Assist with any marketing initiatives relevant to attracting youth to the Academy, including events, on-site activations, partnerships and digital campaigns.

Who we're looking for

A passionate, self-driven creative who:

• Is a recent graduate in Digital Marketing, Creative Brand Communication, Design, Social Media Management or similar
• Has a portfolio showcasting social media content for a brand – professional, personal, or academic.
• Has strong video creation and editing skills (reel, TikTok, short-form storytelling).
• Understands youth culture in South Africa and can speak authentically to it.
• Enjoys analysing performance data and applying insights to enhance content strategy.
• Work proactively, delivers ahead of deadlines, and present ideas confidently.
• Balance creativity with strategic thinking and professionalism.

Skills & Tools

• Canva, Adobe Suite, CapCut or similar editing tools
• Instagram & TikTok native editing
• Social media analystic tools
• Copywriting & content planning
• Presentaion skills (PowerPoint/Slides)

Why join us?

• You’ll directly shape that future of South African youth
• You’ll own the content and digital presence end-to-end, the perfect platform to launch your career in digital marketing
• You’ll grow from the mentorship and guidance of senior management
• You’ll join a purpose-driven team committed to impact and innovation

How to Apply

Send your CV to