Marketing Manager

SUMMARY:
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POSITION INFO:
Red Ember Recruitment is seeking an experienced and strategically minded Marketing Manager on behalf of our client. This is a senior leadership opportunity for a marketing professional who can develop and execute an integrated marketing strategy, strengthen brand positioning and drive organisational growth through impactful campaigns and communications. The successful candidate will take ownership of the organisation's marketing direction, lead and develop the marketing team, and ensure consistent brand messaging across all platforms and audiences. Working closely with the CEO, senior leadership, fundraising and operational teams, the successful candidate will play an important role in increasing brand awareness, strengthening stakeholder engagement and supporting fundraising initiatives. Strategic Marketing & Communications Develop and lead a multi-channel marketing strategy that promotes the organisation's work, values and impact. Act as brand custodian, ensuring consistent visual identity, tone of voice and messaging across all departments and platforms. Oversee and grow the organisation's digital presence, including its website, social media platforms, email marketing and paid digital campaigns. Lead storytelling and content creation initiatives, including impact reports, newsletters and media releases. Collaborate with the Fundraising team to develop donor-facing materials, campaign content and compelling impact narratives that support donor acquisition and retention. Partner with the Events team to provide marketing support for community and fundraising events, including promotional campaigns and digital coverage. Monitor market trends and community sentiment, adapting marketing strategies to maintain relevance and engagement. Advise the CEO and senior leadership on marketing best practices, communication risks and emerging opportunities. Team Leadership & Development Lead, manage and mentor the marketing team, fostering a high-performance and collaborative working environment. Establish clear objectives, provide regular feedback and support the professional development of team members. Allocate resources effectively across marketing campaigns and operational requirements. Build and manage relationships with external agencies, freelancers, photographers, videographers and print suppliers. Budget & Performance Management Take ownership of the marketing department's budget, ensuring responsible management of organisational and donor funds. Develop and present regular performance reports to the CEO and Board, including KPIs, campaign results and strategic recommendations. Evaluate and select marketing technology tools, including CRM systems, email platforms, social media scheduling tools and analytics solutions, to improve efficiency and performance measurement. Requirements Bachelor's degree in Marketing, Communications, Business or a related field (essential). Postgraduate qualification or relevant professional certification (advantageous). Minimum 8 years' experience in marketing, with at least 3 years in a senior management or leadership position. Demonstrated experience in a similar marketing leadership role. Proven track record of developing and executing integrated marketing strategies across digital and traditional channels. Experience managing creative teams and\/or external marketing agencies. Proficiency in digital marketing platforms.