Marketing Manager : Social Media

SUMMARY:
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POSITION INFO:

Duties and Responsibiblties:

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• Working closely with the MM, plan and implement social media eco–system including owned sites and other online platforms.

• Working together with the community managers, tech and sales escalation teams, put in place processes, goals and targets to ensure that sentiment, response and escalation times are met in line with targets. Measure and manage teams to achieve these.

• Continually review performance and complete weekly and monthly performance reviews, adapting tactics as required.

• Proactively, identify social media trends/ trending topics and use these to guide content creation and marketing plans.

• Plan and implement monthly content-based campaigns via social media channels and use the Hootsuite tool to plan, approve and implement.

• Working closely with the MM and BM: ACQ, implement planned social media marketing campaigns.

• Ensure the companies social media pages are aligned to brand including visuals, copy and ensure these are updated.

• Own Hootsuite and Brandwatch tools, their effectiveness and performance, working with agency to ensure they deliver. Manage licenses and access across the business.

• Set up brand name notifications to ensure proactive management and responses to any brand mentions or reputation risks.

• Work closely with the MM to address any brand reputation issues.

• Monitor competitor activity.

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