Marketing Specialist

SUMMARY:
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POSITION INFO:
Marketing Specialist Location: Johannesburg, Gauteng Department: Marketing Reports to: Marketing Manager \/ Head of Marketing Key Responsibilities Plan and execute integrated campaigns across sportsbook, casino and promotional products. Translate campaign briefs into actionable digital, retail, traditional and OOH plans. Manage campaign timelines and ensure all campaigns are delivered accurately and on time. Support paid media activity across Meta, Google, programmatic and affiliate channels. Coordinate email, SMS and push-notification campaigns with CRM teams. Plan and execute billboards, transit media, retail branding, print and radio campaigns. Coordinate media bookings and campaign delivery with agencies, suppliers and media partners. Maintain brand consistency across online and offline channels. Monitor CPA, ROI, conversions, acquisition and engagement performance. Optimise live campaigns using performance data and customer behaviour insights. Ensure campaign tracking, tagging and attribution are correctly implemented. Work with Product and Technology teams to implement landing pages, banners and promotions across the website and app. Ensure smooth user journeys from campaign click-through to registration, deposit and engagement. Assist with troubleshooting campaign implementation and tracking issues. Collaborate with CRM, Digital, Creative, Affiliate, Operations, Customer Support and Payments teams. Prepare campaign reports, insights and recommendations. Minimum Requirements Three to five years’ marketing experience within iGaming, sports betting, online gaming or a related digital consumer environment. Proven experience executing multi-channel marketing campaigns from start to finish. Strong knowledge of paid media, CRM, performance marketing, traditional marketing and OOH advertising. Understanding of customer acquisition funnels and online player journeys. Experience analysing campaign results and optimising performance. Strong project-management, organisational and stakeholder-management skills. Ability to work effectively in a fast-paced, performance-driven environment. Advanced proficiency in Excel or Google Sheets. Advantageous Experience Direct experience with sportsbook or online casino platforms. Affiliate marketing and partnership exposure. Experience working with Product or Development teams. Basic knowledge of HTML, tracking pixels, tagging and website content-management systems. Understanding of how landing pages and promotions connect with bonuses, wallets, CRM and other back-end systems. Tools and Platforms Experience with some of the following would be beneficial: Google Analytics 4 Google Tag Manager Meta Ads Manager Google Ads Optimove, Salesforce, Xtremepush or Fast Track Power BI, Tableau or Looker Website and content-management platforms Ideal Candidate You are commercially driven, detail-oriented and comfortable taking ownership of campaign execution. You are proactive, solutions-focused and able to coordinate effectively across multiple teams, agencies and suppliers while keeping campaigns on schedule and focused on measurable results.