Paid Media Manager

Recruiter:

MH Solutions

Job Ref:

CT002051/KD

Date posted:

Wednesday, October 7, 2026

Location:

Cape Town, South Africa

SUMMARY:
PAID MEDIA MANAGER - CAPE TOWN

POSITION INFO:
The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering. This position reports to the Head of Performance & Projects Your responsibilities will include: Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360) Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand's Customer Lifetime Value (CLV) and\/or ROAS targets. Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands. Incrementality & A\/B Testing: Develop and execute a robust testing roadmap, including creative\/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness. Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis. Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights. Output: Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC). Efficiency: Measurable improvement in portfolio efficiency (ROAS\/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing. Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy. Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy. Team Development: Successful mentorship and measurable technical upskilling of junior team members. Qualification & Experience: A Degree is required within Marketing, Statistics, Mathematics or Computer Science . 5-7+ years of hands-on experience in a paid advertising role. Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment. Certifications: Google Ads (Required), Google Analytics (Required). Account Management experience.

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