Paid Media Specialist

SUMMARY:
Dynamic Agency seeking a Paid Media Specialist to join their Durban team. 

The ideal candidate will be motivated, passionate, intelligent, and have a strong foundation of knowledge related to paid digital media channels (including search and social media) as well as experience working in the digital marketing industry. 

The candidate should be results-driven, ambitious, organised, and articulate. Responsible for developing, implementing, and managing paid media strategies that meet client goals across platforms.

POSITION INFO:
HDuties:

• Take an active role in developing digital paid media strategies for clients to support their overall digital marketing strategy
• Translate client KPIs and goals into strategic recommendations across paid media channels
• Conduct audience, keyword, placement, and platform research to help inform clients paid media strategies
• Develop and launch campaigns on Google Ads, paid social and other ad platforms (brief dependant)
• Ensure creative is effectively crafted for ad campaigns across multiple platforms
• Optimize paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analysing search query reports, and creating or updating ad copy, messaging, and/or imagery
• Manage budgets to ensure accurate pacing towards client budgets on an ongoing basis
• Create reports (monthly, per campaign, and on request) for clients that include analysis of campaign performance along with strategic recommendations for continual improvement
• Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities or testing new platforms, channels, or technologies 
• Present reports, deliverables, and strategy presentations both internally and to clients

Requirements:

• Google Ads certified (including fundamentals, search, display, video, shopping, mobile)
• Google Analytics certified
• Working knowledge of paid search and paid social concepts and platforms
• Strong written and communications skills
• Excellent copywriting and grammar skills
• Knowledge of SEO is a plus
• Strong proficiency in Excel and PowerPoint
• Strong attention to detail
• Excellent communication skills, both in casual and formal scenarios
• Marketing background with an emphasis on digital and paid media/advertising
• Knowledge of HTML and User Experience (UX) is a plus

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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