Performance Marketing Specialist

Recruiter:

Mindworx Consulting

Job Ref:

CON001325/LD

Date posted:

Sunday, June 13, 2021

Location:

Johannesburg, South Africa

Salary:

600000

SUMMARY:
Performance Marketing Specialist: Lead Generation Expert (Facebook & Other Digital Platforms) As Performance Marketing Specialist you will be responsible for the paid growth and acquisition marketing for a range of Financial services products. You will be identifying paid channels, and continuously working with optimization for each channel, with the overall ambition to drive growth

POSITION INFO:

Lead tactical initiatives to seek out and own new paid marketing lead generation activities in the digital space
Plan, execute and reflect on strategic decisions for the digital space
Manage the day to day maintenance of Social Media lead generation marketing channels (Deep understanding and experience with lead generation via Facebook is a prerequisite)
Understanding of additional channels such as Taboola, Adwords & Outbrain is highly advantageous
Building and optimising conversion funnels using Click Funnels, Leads Hook and related platforms would be a bonus.
Analyse and optimise channels to drive target KPI’s based on Quality, Cost & Volume
Analyse customer behaviour across channels
Continuous optimization, measuring, tracking, analysis and reporting.
Keep up to date with the latest developments in digital marketing in order to stay a leader in the field
Collaborate with the Sales & Marketing team to deliver a high performance digital strategy to achieve the high growth targets

You should have:

Proven experience and knowledge of lead generation campaigns across various digital platforms
Specific experience in the financial services space would be an advantage
Proficient with analytics and campaign testing methodologies
Platform certified preferred but not required
Excellent communication skills
Attention to detail
Disciplined and able to work with deadlines
Analytical and always looking for ways to improve and optimise campaigns
Entrepreneurially minded with a strong desire to succeed and take initiatives and think outside of the box
Ability to work autonomously and self-starter

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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