Performance Marketing Specialist

 

Recruiter:

Mindworx Consulting

Job Ref:

CON001325/LD

Date posted:

Sunday, June 13, 2021

Location:

Johannesburg, South Africa

Salary:

600000


SUMMARY:
Performance Marketing Specialist: Lead Generation Expert (Facebook & Other Digital Platforms) As Performance Marketing Specialist you will be responsible for the paid growth and acquisition marketing for a range of Financial services products. You will be identifying paid channels, and continuously working with optimization for each channel, with the overall ambition to drive growth

POSITION INFO:

  • Lead tactical initiatives to seek out and own new paid marketing lead generation activities in the digital space
  • Plan, execute and reflect on strategic decisions for the digital space
  • Manage the day to day maintenance of Social Media lead generation marketing channels (Deep understanding and experience with lead generation via Facebook is a prerequisite)
  • Understanding of additional channels such as Taboola, Adwords & Outbrain is highly advantageous
  • Building and optimising conversion funnels using Click Funnels, Leads Hook and related platforms would be a bonus.
  • Analyse and optimise channels to drive target KPI’s based on Quality, Cost & Volume
  • Analyse customer behaviour across channels
  • Continuous optimization, measuring, tracking, analysis and reporting.
  • Keep up to date with the latest developments in digital marketing in order to stay a leader in the field
  • Collaborate with the Sales & Marketing team to deliver a high performance digital strategy to achieve the high growth targets

You should have:

  • Proven experience and knowledge of lead generation campaigns across various digital platforms
  • Specific experience in the financial services space would be an advantage
  • Proficient with analytics and campaign testing methodologies
  • Platform certified preferred but not required
  • Excellent communication skills
  • Attention to detail
  • Disciplined and able to work with deadlines
  • Analytical and always looking for ways to improve and optimise campaigns
  • Entrepreneurially minded with a strong desire to succeed and take initiatives and think outside of the box
  • Ability to work autonomously and self-starter


 

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