Performance Marketing Specialist

SUMMARY:
Performance Marketing Specialist: Lead Generation Expert (Facebook & Other Digital Platforms) As Performance Marketing Specialist you will be responsible for the paid growth and acquisition marketing for a range of Financial services products. You will be identifying paid channels, and continuously working with optimization for each channel, with the overall ambition to drive growth

POSITION INFO:

• Lead tactical initiatives to seek out and own new paid marketing lead generation activities in the digital space
• Plan, execute and reflect on strategic decisions for the digital space
• Manage the day to day maintenance of Social Media lead generation marketing channels (Deep understanding and experience with lead generation via Facebook is a prerequisite)
• Understanding of additional channels such as Taboola, Adwords & Outbrain is highly advantageous
• Building and optimising conversion funnels using Click Funnels, Leads Hook and related platforms would be a bonus.
• Analyse and optimise channels to drive target KPI’s based on Quality, Cost & Volume
• Analyse customer behaviour across channels
• Continuous optimization, measuring, tracking, analysis and reporting.
• Keep up to date with the latest developments in digital marketing in order to stay a leader in the field
• Collaborate with the Sales & Marketing team to deliver a high performance digital strategy to achieve the high growth targets

You should have:

• Proven experience and knowledge of lead generation campaigns across various digital platforms
• Specific experience in the financial services space would be an advantage
• Proficient with analytics and campaign testing methodologies
• Platform certified preferred but not required
• Excellent communication skills
• Attention to detail
• Disciplined and able to work with deadlines
• Analytical and always looking for ways to improve and optimise campaigns
• Entrepreneurially minded with a strong desire to succeed and take initiatives and think outside of the box
• Ability to work autonomously and self-starter

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