Sales Business Analyst

SUMMARY:
-

POSITION INFO:
Turn data into strategy and help shape the future of automotive sales. If you're analytical, commercially minded, and passionate about uncovering insights that drive business performance, this is an opportunity to accelerate your career. Our client is seeking a Sales Business Analyst to support strategic decision-making by analysing sales performance, market trends, and customer behaviour. This role plays a key part in providing actionable insights that enable the sales team to achieve growth targets while optimising forecasting, planning, and business performance across the organisation. Working closely with Sales, Marketing, Finance, Operations, and Product teams, you will develop reports, dashboards, and predictive models that support business planning, identify opportunities, and drive continuous improvement through data-driven decision-making. Our client is a leading automotive organisation committed to innovation, customer excellence, and sustainable growth. They offer a collaborative environment where analytical thinking, continuous learning, and professional development are encouraged. What You'll Do Analyse sales performance, customer behaviour, and market trends. Develop and maintain sales reports, dashboards, and key performance indicators. Present insights and recommendations to sales leadership and key stakeholders. Support sales forecasting using historical data and predictive modelling. Collaborate with Finance and Operations to align sales forecasts with inventory and production planning. Conduct market research and competitive analysis. Benchmark sales performance against industry trends. Identify opportunities for new markets, products, and customer segments. Support the development of sales strategies using data-driven insights. Evaluate the effectiveness and ROI of sales campaigns and initiatives. Recommend pricing, product mix, and distribution improvements. Monitor sales performance and identify key business drivers. Support incentive programmes and sales performance initiatives. Recommend process improvements to improve reporting and operational efficiency. Collaborate with IT to enhance reporting systems and automate routine processes. Work closely with cross-functional teams to ensure alignment with business objectives. What You'll Bring Bachelor's Degree in Business Administration, Marketing, Sales, or a related field. MBA or equivalent postgraduate qualification is advantageous. 2–3 years' experience in Sales Analysis, Business Analysis, or a similar analytical role. Automotive industry experience will be advantageous. Advanced Microsoft Excel and strong analytical skills. Experience using CRM systems and sales reporting tools. Excellent presentation and communication skills. Strong quantitative, problem-solving, and analytical abilities. High attention to detail and accuracy. Curiosity, enthusiasm, and a strong desire to learn and grow. Ability to communicate complex information to both technical and non-technical stakeholders. What Success Looks Like Accurate reporting that supports informed business decisions. Reliable sales forecasts aligned with business planning. Actionable insights that improve sales performance and profitability. Improved sales processes through automation and continuous improvement. Strong collaboration across departments. Data-driven strategies that contribute to sustainable business growth.