Sales Manager (Hospitality Industry Focus)

Recruiter:

Helderberg Personnel CC

Job Ref:

SW006265/CL

Date posted:

Thursday, April 16, 2026

Location:

Stellenbosch, South Africa

Salary:

Monthly

SUMMARY:
SALES REPRESENTATIVE
(Hospitality Industry Focus)

Stellenbosch: My client, a leading supplier of fresh produce to the hospitality industry, is seeking a dynamic and driven Sales Representative to join their team. This role is strictly focused on candidates with proven experience in selling fresh consumables to hotels, restaurants, and other hospitality venues. The ideal applicant will bring not only a successful sales track record but also a deep understanding of the industry’s requirements, current trends, and customer expectations.

POSITION INFO:
Purpose of the Role: The role is focused on nurturing and expanding existing client relationships while actively pursuing new business to contribute to the continued growth of the organisation.

We are specifically looking for a candidate with previous experience selling fresh consumables to hotels, restaurants, and other hospitality venues, combined with strong insight into the industry’s requirements, trends and customer expectations.
This is an ideal opportunity for a candidate with previous experience in a Chef or F&B role, combined with a strong customer- and sales-centric approach.

Key Responsibilities Include but Are Not Limited To:

Manage and grow relationships with existing customers, delivering exceptional service
Identify, approach, and secure new business opportunities
Arrange and attend a minimum of 3 client appointments per day
Proactively contact clients to generate orders and maintain consistent sales flow
Handle incoming client queries and orders telephonically in a professional and efficient manner
Consistently meet or exceed monthly sales targets
Profile customers and generate high-quality leads
Maintain accurate records of sales activity and client communication
Assist with operational requirements, including occasional support with order preparation, as needed

Criteria

Proven sales track record in fresh consumables to the hotel and hospitality industry
Strong knowledge of hospitality sector dynamics and client service expectations
Fluent in spoken and written English and Afrikaans
Self-motivated, proactive, and detail-oriented
Strong organisational and time management skills
Confident working independently and managing priorities
Excellent computer literacy
Valid driver’s licence and own reliable transport

Remuneration and Benefits
Basic market related salary
Commission structure: 3% on sales exceeding R400 000 per month (commission payable on revenue received)
Performance-based incentives
Company cell phone provided
100L Fuel per calendar month

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