Sales and Trade Marketing Manager

Recruiter:

Proactive Recruitment

Job Ref:

CPT000009/LVDM

Date posted:

Thursday, May 26, 2022

Location:

Franschhoek, South Africa

JOB SUMMARY:
The Sales and Trade-Marketing Manager represents the business in the market and is the principal liaison and point of contact for 3rd Party Distributors (Wholesale, Retail agents and Consortia). Takes responsibility for positioning the business and its services and offerings in the marketplace to maximise occupancy at the highest possible rate, driving REVPAR. This includes developing existing markets and securing new business as per the Group’s “narrow and deep” approach. The role ensures that 3rd Party Distributors receive timely deliveries of up-to-date Service, Rates and Promotional information for inclusion in marketing materials. The Sales and Trade-Marketing Manager attends trade shows and events to promote and sell the hotel portfolio
and its services.

JOB DESCRIPTION:

MAIN RESPONSIBILITIES:

Build relationships with 3rd party distributors, focusing in detail on profiling our narrow and
deep channels
Conduct product knowledge training and site inspections including hosting agents
Attend trade shows and sales events to showcase the group to the market
Successful complaint resolution
Pro-Actively identify key trade partners and plan activations
Manage Trade Marketing on (but not limited to) consortium platforms, social media
engagement strategy, e-blasts and identify other opportunities

REQUIREMENTS:

Bachelor’s degree in marketing or business administration
7+ years in sales management within a 5-star Hospitality environment
Proven track record of success in the sales cycle from plan to close
Excellent communication, interpersonal, and organisational skills
Superb leadership ability
Ability to travel when required

SKILLS AND COMPETENCIES:

Build relationships with 3rd party distributors, focusing in detail on profiling our narrow and deep channels
Conduct product knowledge training and site inspections including hosting agents
Attend trade shows and sales events to showcase the group to the market
Successful complaint resolution
Pro-Actively identify key trade partners and plan activations
Manage Trade Marketing on (but not limited to) consortium platforms, social media engagement strategy, e-blasts and identify other opportunities
Coaching team members on selling, up-sell and cross-sell techniques
Ensure that direct employees are adequately trained and have all necessary resources
Communicate standards and expectations of our agents and guests to team members
Perform competitive benchmark studies, follow market trends, and create sales strategies aligned with the vision of the business, to maximise opportunities and mitigate risk
Accuracy and completeness of supplier contracts
Adherence to rate and offering information distribution deadlines
Follow all departmental and hotel, health, safety and security policies, processes, procedures, and standards

MEASURABLE DELIVERABLES:

Accommodation and Sales Expense budget review
Define Sales Strategy for the group
Agents production review – key accounts identified to develop/reward
Accommodation budget achieved/exceeded
Review override agreements
Penetration and growth of identified source markets
Re-assess and enhance source market focus
Re-assess and enhance STO structure

NB! This job is now closed. You can apply for other jobs by uploading your CV.

Similar jobs you might be interested in:

Sales Representative, Luxury Hospitality Group
Location: Hout Bay
Salary:
A prestigious Luxury Hospitality Group is seeking an experienced and motivated sales Representative to join their growing team. The ideal candidate will have a strong background in hospitality sales, a passion for guest experiences, and the ability to build lasting relationships with high-end clients and travel partners.Requirements:Minimum 3–5 years’ experience in sales or business de...
1 day ago

Product Manager - Luxury African Travel
Location: Capetown
Salary: Market-related
Shape the future of African travel with a purpose-driven leader in luxury tourism.
6 days ago

Sales Representative - Stationery Sales -Remote - Western Cape - Field Based
Location: Capetown
Salary: ***Salary: R15,000.00 -R25,000.00 2.5% Commission on Sales Up to R10k petrol per month (1000km at R4.76 tax free, there after R3/km taxed as per SARS rules) (Negotiable, based on skills, experience and in relation to current package)
sales Representative - Stationery sales -Remote - Western Cape - Field Based
7 days ago

Sales Representative
Location: Capetown
Salary: Market-related
Drive luxury hospitality sales and global partnerships with a renowned South African brand
11 days ago

Sales Representative
Location: Constantia
Salary: Monthly
Luxury Hospitality Collection with Head Offices based in Constantia Nek, Cape Town is looking for a sales Representative to join their team.This includes a strong emphasis on new business development, key account management and tactical execution of sales strategies that drive both rooms and banqueting revenues. The role involves planning and implementing strategic sales actions, monitoring perfor...
11 days ago

Agent Support Co-ordinator
Location: Cape Town
Salary: Monthly
One of East Africa’s long-standing safari companies is looking for an AGENT SUPPORT CO-ORDINATOR
15 days ago

Sales Executive
Location: Cape Town
Salary:
18 days ago

Brand Manager
Location: Cape Town
Salary:
Brand manager – FMCG (Cape Town)Our client, a leading food manufacturer, is seeking a Brand manager to drive brand growth and positioning within the FMCG market. The role is responsible for developing and executing brand strategies that strengthen consumer loyalty, support product growth, and enhance the company’s overall market presence.
19 days ago

Head of Marketing (Retail)
Location: Cape Town
Salary:
19 days ago

Key Account Manager (Retail)
Location: Cape Town
Salary:
19 days ago

Sales and Trade Marketing Manager

Similar jobs you might be interested in:

Create a free job alert for Sales and Trade Marketing Manager in Franschhoek