Senior Marketing Manager

SUMMARY:
An established, rapidly scaling consumer brand group is seeking a Senior Marketing Manager to take ownership of its flagship brand while supporting the expansion of a growing multi‑brand portfolio.
This is a strategic leadership role for a commercially minded marketer who thrives at the intersection of brand building, data‑driven decision‑making, and revenue growth. You will own the full marketing function — from strategy and planning through to execution, optimisation, and performance reporting — while leading and developing a high‑performing marketing team.
As the business expands its brand portfolio, this role will play a key part in ensuring focus, consistency, and efficiency across brands, with the primary responsibility remaining on the core brand.

POSITION INFO:

Key Responsibilities
Develop and deliver integrated marketing strategies aligned to commercial and growth objectives
Own and strengthen brand positioning, ensuring consistency across all consumer touchpoints
Lead digital marketing efforts across social media, email, CRM, SEO, and app‑based communications
Drive the app marketing roadmap, including launch planning, loyalty initiatives, CRM‑driven campaigns, and ongoing engagement
Use customer insights, performance data, and market research to inform strategy and optimise results
Oversee end‑to‑end campaign execution across digital, retail, experiential, and app channels
Lead, mentor, and grow the marketing team, fostering accountability and high standards
Manage marketing budgets, agency relationships, and cross‑functional collaboration
Deliver clear, actionable reporting to senior stakeholders, highlighting risks, opportunities, and performance drivers

Experience & Profile
7–10+ years’ senior‑level marketing experience within consumer, retail, lifestyle, or FMCG environments
Proven ability to drive revenue growth through integrated, multi‑channel marketing strategies
Strong leadership capability with experience managing teams, agencies, and complex stakeholders
Highly analytical, with the ability to convert data into clear insights and commercial action
Confident decision‑maker, comfortable prioritising in a fast‑paced, founder‑led or entrepreneurial environment
Relevant tertiary qualification in marketing, business, or a related field

What Success Looks Like
Marketing is a clear contributor to revenue and growth targets
Consistent, high‑quality brand execution across all channels
Digital, CRM, and app initiatives exceed performance benchmarks
Senior leadership is supported through clear visibility, insight, and autonomous delivery
The marketing function scales effectively as the brand portfolio grows

Why This Role?
This opportunity offers the chance to operate at senior leadership level, shape brand strategy, and make a visible commercial impact within a growing consumer business, while remaining close to execution and performance.

REF: CTD000274.


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