Senior Marketing Manager

Recruiter:

Freedom Won

Job Ref:

1389819212

Date posted:

Wednesday, June 15, 2022

Location:

Johannesburg, South Africa

JOB SUMMARY:
-

JOB DESCRIPTION:

Freedom Won has an opportunity for a Senior Marketing Manager, to help us shape our brand. Contributing towards our explosive rate of growth - with a comprehensive all round marketing skill set, who will be managing our Marketing Team as well as developing and implementing our short, medium and long-term marketing strategies.

Key Responsibilities

Develop marketing strategies and campaigns to create leads, opportunities and deals
Develop Market trends, market sizing, competitor & customer analysis, benchmarking
Executing marketing campaigns across all media platforms
Empower the sales team with marketing content and campaigns that will help drive the sales
Generating reports for digital marketing campaigns using data-based analytics tools and presenting this data in a simplistic format
Writing articles on solutions and case studies on client success stories
Liaising with all parties as required to execute production of marketing materials
Assist with arranging onsite and online client and employee events
Conducting analysis of competitors’ marketing strategies to provide suggestions on how we can improve our own
Driving the creation of relevant video content for YouTube and other platforms
Management of the internal website, updating of product information
Track, analyse and report the success of campaigns and content done by the marketing team
Full management and ownership of the marketing team - monthly reporting on team performance and deliverables

Skills and Experience

Relevant Marketing Degree (Preferably Honours)
Must have no less than 5 years’ experience at Senior Marketing Manager level
Must be able to work methodically and independently
Able to conduct performance reviews and disciplinary processes
Attention to detail required
Design tools: Adobe Photoshop and Adobe Illustrator
Digital marketing experience: Google AdWords, Social Media Marketing, SEO
Knowledge and understanding of PR/Comms, Digital, Events Management aspects of marketing
Extensive PR experience and expertise – non-negotiable
Good MS Office skills (Excel, PowerPoint, MS Project)
WordPress

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