Senior Marketing Manager (Reporting to executive team)

SUMMARY:
A well‑established and growing consumer‑focused organisation is looking to appoint a Senior Marketing Manager to lead marketing for its primary brand and support the development of a broader brand portfolio.
This role suits a senior marketer who is equally comfortable setting strategy and driving execution. You will be responsible for translating business objectives into impactful marketing initiatives, strengthening brand presence, and ensuring marketing activity delivers measurable commercial value.
As the business expands, you will play a key role in creating clarity, structure, and alignment across brands, while keeping the flagship brand at the centre of all activity.

POSITION INFO:

Key Accountabilities
Own the end‑to‑end marketing strategy, aligned with growth and revenue targets
Lead brand positioning and ensure consistency across all customer‑facing channels
Drive digital marketing across social media, CRM, email, SEO, and app platforms
Develop and manage app‑related marketing initiatives, including customer engagement, loyalty programmes, and CRM campaigns
Use performance data, customer insights, and market research to guide decisions and optimise results
Plan and execute integrated campaigns across digital, retail, experiential, and app channels
Lead and develop the marketing team, promoting accountability and continuous improvement
Manage marketing budgets, agency relationships, and cross‑functional collaboration
Provide clear reporting and insights to senior stakeholders, highlighting performance, risks, and opportunities

Candidate Profile
7–10+ years’ experience in senior marketing roles within consumer‑led, retail, lifestyle, or FMCG environments
Strong track record of driving business growth through integrated marketing activity
Proven people leadership experience, including managing teams and external partners
Commercially and analytically minded, with the ability to turn data into action
Comfortable working in a fast‑paced, entrepreneurial or founder‑led environment
Relevant degree in marketing, business, or a related discipline

What Success Looks Like
Marketing activity contributes directly to revenue and growth outcomes
Brand execution is consistent, compelling, and aligned across all channels
Digital, CRM, and app initiatives perform above agreed benchmarks
You operate independently, freeing up senior leadership to focus on long‑term strategy
The marketing function scales effectively as the brand portfolio grows

Why This Opportunity
This role offers genuine ownership and influence, combining leadership, strategy, and performance in a growing consumer business. It’s well‑suited to a senior marketer who wants to make a visible impact while building sustainable marketing capability.

REF: CTD000276.


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