Shopper Marketing Account Manager

Our client has just secured new business with a global company and together with that an opportunity for a shopper marketing Account Manager has become available.

Responsibilities

• Actively seek out new and potential business
• Proactive in converting client’s occasional business to long term contractual business for the business unit
• Ensure the maintenance of contracts for the business unit
• Ensure the maximum extraction value from clients
• Contribute to weekly sales report meetings
• Develop strategic business plans
• Formulation and implementation of account development plans
• Prepare and present plan to achieve objectives (key account plan)
• Provide category and merchandise strategy consulting to key clients in order to support their retail operations
• Analyse and review services to client promotional strategies
• Provide brands with insights on formal and informal retail execution opportunities and challenges
• Work with brands to align their strategies with that of the key retail partners
• Managing forecast and budgets aligned with the company 
• Provide an internal review and critique service to creative pitch work for brands to validate optimal channel impact
• Effective communication with creative and shopper marketing team
• Advise management about market conditions, brand / product performance and competition affecting targeted industries
• Provide manager with weekly sales report
• Track and report on key sales indicators to Sales manager
• Study the operations and performance of accounts and analyse competitive activity
• Establish (with senior management) job development objectives and carry out plans to achieve them

Requirements

• Related degree or post graduate qualification
• Minimum 5-10 year’s experience in shopper marketing, data, BTL experience
• Strategic thinking
• Must be a visionary in thought
• Strong communication, inter-personal, leadership skills
• A keen understanding of people and customers’ needs
• Must be customer focused and flexible with good relationship-building skills
• Work with multiple projects under strict deadlines
• Candidate must be creative, imaginative, persistent, innovative
• Must be well-read, open to new ideas and influences and quick to react to changing trends
• Good business sense and sales ability with strong presentation skills