Website & Paid Ads Specialist

Recruiter:

Key Recruitment

Job Ref:

1459580365

Date posted:

Wednesday, July 23, 2025

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

Website & Paid Ads Specialist

Our client is a fast-growing UK-based Solicitors' firm, with state-of-the-art technology which allows them to offer exceptional legal services across Residential and Commercial Conveyancing.

They are looking for a Website & Paid Ads Specialist with strong experience in Webflow, Figma, and performance marketing. This role requires a balance of creative and analytical skills, someone who can own the website experience and deliver measurable results through paid advertising (Google Ads, Meta, etc.).

You’ll play a key role in optimising their website, user journeys, and paid campaigns to increase visibility, lead generation, and conversions.

Location: South Africa (Remote)

Key Responsibilities

Website Management (Webflow & UX/UI)

Design and build responsive website pages using Webflow
Collaborate on design mockups using Figma
Optimise site performance, SEO, and conversion pathways
Maintain and regularly update website content and design to ensure brand consistency and best UX

Performance Marketing (Google & Meta Ads)

Develop and execute high-performing paid search and social campaigns
Manage budgets, bidding strategies, and audience targeting across Google Ads and Meta
A/B test ad creatives, landing pages, and copy for continuous improvement
Track and report on key metrics (CTR, CPC, ROAS, conversions), providing insights and optimisations

Must-Have Experience

Minimum 3-5 years managing Google Ads and Meta Ads campaigns
Proven proficiency in Webflow (live portfolio or examples required)
Skilled in Figma for UX/UI collaboration and design
Strong grasp of website best practices (SEO, CRO, performance)
Familiar with Google Analytics, Google Tag Manager, and conversion tracking

Remuneration

Between R20 000 and R28 000 cost to company based on experience

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