Brand Manager

SUMMARY:
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POSITION INFO:

Purpose of the job:

To drive the strategies and brand equity as per global directive in order to achieve sales and profitability goals for the Brands. 

Experience:
• 10+ years experience in collection building brand or product management - essential
• Merchandising, inventory management, OTB planning – essential
• Industry and proven track record of success

Main Key Areas:

Sales performance of the brand in the market
Brand management
Market analytics
Building brand equity
Communication
Brand strategy
Leadership
Compliance

Brand Management:

Managing all aspects of the brand through the supply chain both tangible and intangible.
Presenting quarterly review and progress on strategy to Country Manager and Financial Director.
Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.
Execute and support marketing campaigns in conjunction with the Marketing division aimed at communicating our brand message.
Manage and supervise the operations of systems in terms of stock, sales projections and gross profit of the business unit.
OTB management.
Age stock management as per annual KPI’s.
Ensure that collections are updated regularly online through stockists.

Market share and retail analytics:

Together with Marketing team, perform regular market research studies to gather important brand data and competitive analysis to be included in quarterly reviews.
Monthly analytics of brand performance in retail.
Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Conduct consumer and market research.
Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.
Identify how the brand is currently positioned in the market

Critical outcomes:

Market share growth
Brand is efficiently and effectively managed to achieve or exceed sales targets.
Effective marketing of the brand

Gain competitive advantage

Creation of brand identity

Effective CRM
Thorough knowledge of the brand

Strategic brand outcomes met.
Brand targets both short and long term are met.
Remain current with legislation in terms of the trading space.
Optimize growth and performance.

Ensure effective Management and deployment of allocated human resources to meet Company objectives.

Minimal risk faced by Company

Main Key Areas:

Sales performance of the brand in the market
Brand management
Market analytics
Building brand equity
Communication
Brand strategy
Leadership
Compliance

Market share and retail analytics:

Together with Marketing team, perform regular market research studies to gather important brand data and competitive analysis to be included in quarterly reviews.
Monthly analytics of brand performance in retail.
Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Conduct consumer and market research.
Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.
Identify how our brand is currently positioned in the market

Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
Anticipate consumer trends and keep brand up to date

Brand Equity:

Assist in the design of retail packaging as well as the creation of in-store marketing displays.
Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

Communication:

Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
Sourcing suppliers and products that fit
Championing the brand internally making sure all elements of the company understand the brand and its goals.
Working closely with all parts of the company to ensure commercial goals of the brand are met within the context of the brand.
Developing and sustaining strong working relationships with all stakeholders.
Communicate our brand personality internally and align company around foundational ideas.
Regular contact with current and potential clients to identify their needs and level of satisfaction achieved with the product delivered.
Leading and participating in business negotiations with main distributors, end users, retailers and customers.

Brand Strategy:

Define strategies for sales/ profitability and positioning of brand
Direct and control activities of sales, distribution, marketing and customer service to maximize the business unit profitability and achieve the weekly, monthly and yearly targets.

Leadership:

Provides leadership and direction to the Commercial team.
Ensures that there is clear focus and co-ordination of all activities; and that there are clearly communicated performance standards and objectives.
Monitors and provides regular feedback on individual performance of immediate subordinates and takes appropriate action where necessary.
Conduct performance reviews bi-annually.
Appoints, in conjunction with HR appropriately qualified direct reports and ensures that they are fully utilized in terms of their skills set and experience.
Acts as a Coach and Mentor to direct reports.
Ensures that there are clear lines of communication both internally and externally at all times.
Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

Compliance:

Ensures compliance with internal policies, rules and procedures and legislation.
Ensures compliance with relevant legal prescriptions and constraints.
Ensures financial and administrative compliance
Ensures compliance with BSO Policies, procedures and code-of-ethics requirements.
Ensures that all safety measures/procedures are in place and any deviation from policy is dealt with decisively and promptly.