Brand and Operations Manager

SUMMARY:
Role/Purpose:
Your creativity, technical curiosity, and implementation skills are required to:

• Drive Growth: Manage the full-funnel marketing (Acquisition and Retention) for the company's Bureau and the Value Added Services portfolio
• Modernise Operations: Act as the team’s "Enablement Lead," identifying and implementing AI tools and automated processes to improve team efficiency
• Coordinate Experience: Manage the centralised campaign governance process to ensure a consistent, non-overlapping experience for our doctor audience across all business units

POSITION INFO:
Description:

• Portfolio Management: Compile, plan, and execute all marketing and communication deliverables for the company's Bureau business unit and the Value Added Services portfolio (e.g., Retail Capital, EngageMX, and new pilots)
• Cross-Functional Governance: Establish and maintain a Centralised Campaign Calendar.
• Work as a strategic partner to the Meraki and Strategic Relations Brand Managers to ensure seamless campaign scheduling and segmentation
• Marketing Enablement: Proactively audit "traditional" marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows)
• Full-Funnel Execution: Manage the lead generation journey for the company's Bureau, from initial awareness (Acquisition) to deepening adoption within the existing base (Retention)
• Content and Collateral: Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content
• Stakeholder Alignment: Manage the briefing process with the company's Bureau and Value Added Services business unit heads to ensure marketing delivery aligns with their commercial targets
• Reporting: Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics)

• Business or Marketing-related degree
• 5+ years of experience in a Brand Management or Marketing Operations role
• Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools
• AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment
• Experience marketing technology/professional services to B2B or small business audiences (Healthcare experience is a major advantage)