Digital Marketing Manager

 

Recruiter:

Palesa Mbali Group

Job Ref:

KZN000475/JR

Date posted:

Monday, August 23, 2021

Location:

All regions, South Africa

Salary:

Annually


SUMMARY:

Our client, leading in the insurance industry is looking for a talented Digital Marketing Manager to join their team. This candidate is a data driven and MarTech obsessed individual responsible for developing, implementing, tracking, and optimising our clients’ digital marketing campaigns across all digital platforms for both Distribution and Customer channels.

POSITION INFO:

Responsibilities

  • Develop and implement a holistic digital strategy that seeks to elevate, optimise, and maximise all company digital platforms (social media, website, digital campaigns etc).
  • Plan and execute all digital marketing and end-to-end projects, including SEO, organic / paid search, marketing database, email, social media, and display advertising campaigns
  • Identify trends and insights, and optimise budget spend and performance based on the insights.
  • Develop and execute integrated digital acquisition and retention campaigns.
  • Implement an analytics dashboard that tracks all activity across digital platforms - Build campaign reporting; drive lead life-cycle management and lead scoring efforts.
  • Deploy web analytics, A/B testing, attribution analysis, manage CDP and working with different MarTech stacks and CRM tools such as Freshworks CRM, HubSpot etc

Requirements
  • Degree in Marketing, Digital Advertising, or a related discipline such as UX design.
  • 5-7 years Digital Marketing experience
  • Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and display advertising and digital marketing campaign


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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