Digital Marketing Manager

SUMMARY:
As the Digital Marketing Manager, you will be responsible for developing, implementing and managing the digital marketing campaigns for the various business units in the group.

POSITION INFO:

Responsibilities:

• Plan and execute paid digital marketing campaigns effectively with agencies and other vendor partners in an effort to implement successful digital campaigns.

• Overseeing the social media strategy and presence for the business

• Monitor and analyse the effectiveness of marketing content through all digital platforms and assess ROI & KPIs

• Develop and manage website content

• Monthly reporting : Measuring and reporting on the performance of all digital marketing campaigns

• Establish and maintain brand budgets

• Data-driven thinking and an affinity for numbers

• Email & SMS campaign and trigger workflows

• Assessing operational needs/requirements and best practices in eCommerce management to assist implementation processes.

• CRM system management

• Agency Relationship Management

• Partner Management (suppliers)

• Budget (Establish and maintain brand budgets)

• Project Management (Communicate and execute digital projects with business entities)

• Responsible for the overall day-to-day management of the Digital Marketing team. (Manage Digital team of 4 members)

• Offline Conversion growth

• Manage end-to-end digital projects

• Alignment and collaboration with IT Team for integration and implementation

Qualifications & Experience:

• University Degree, Bachelors - Marketing

• 5+ years of marketing experience

• Current Google & Facebook Certification and Experience

• Excellent communication and organizational skills

• Ability to present and analyse data to drive a digital strategy

• Strong analytical skills

• WordPress experience (essential)

• Strong knowledge of Web/Google Analytics.

• Excellent communication – both written and verbal

• Knowledge of the e-Commerce space including marketing strategies, platforms, consumer research, industry trends and usability best practices.

• Strong background in customer acquisition, re-engagement and retention strategies.

• Extensive experience of direct and digital marketing ideally in a similar industry.

• Experience with post campaign analysis

• An understanding of UX Principals and a track record of applying UX best practices.

• Ability to work under pressure and adhere to strict deadlines in a fast-paced environment as an individual on a team

• Well organised with great attention to detail

NB! This job is now closed. You can apply for other jobs by uploading your CV.