Digital Marketing Specialist

Randburg area

Support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives.

• Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:
  • with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaigns
  • working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaigns
  • Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities

• Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses
• Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
• • Data interpretation
    • Marketing Strategy understanding as it relates to the components of the marketing mix
    • Analytical thinking ability to enable the application of client insights, market/competitors
    • Communications skills and understanding including all communications mix elements (ATL/BTL)
    • Understanding of branding & brand building principles and techniques as drivers of marketing strategies
    • Writing of briefs and verbal articulation thereof to internal and external stakeholders
    • Implementation of marketing plans in support of the marketing and business strategies
    • Development of marketing presentations as required that are in support of marketing strategies, objectives
    • Ability to professionally use PowerPoint, Word & Excel
• • Essential: Marketing Diploma or Degree with particular focus on Digital Marketing
  • Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation
  • 3- 5 years of digital marketing roles that include client-facing roles, digital project implementation