Digital Marketing Specialist

Our client in the short-term insurance industry is looking for a successful Digital Marketing Specialist who should have three years of experience in a marketing environment / similar role. The ideal candidate must be a team player, creative, passionate, and able to confidently present and interact with clients and stakeholders and project manage the company's mobile app development projects end-to-end. We seek a marketing coordinator with phenomenal time management, project management, and creative skill set. We are a dynamic, growing, and innovative company that needs a go-getter with an eye for attention to detail.

Requirements:

• Matric with above-average marks in languages, writing, and verbal communication skills
• Bachelor’s Degree (BA/BCom) in Digital Marketing, Business Management, Project Management, or a similar field.
• Prior experience in the short-term insurance industry / mobile app development / IT industry advantageous
• 3+ years of proven experience working as a Digital Project Manager or in a similar role
• Experience working with Trello project management software is advantageous
• Experience managing & setting up Apple Developer & Google Play accounts will be advantageous.
• Experience with mobile application project management (Scoping, testing, managing) is advantageous.
• Experience with managing the production schedule across an entire digital / web development cycle
• Experience managing large and complex digital projects, mobile and web apps
• Project experience in reporting and relating documentation
• Experience managing project roadmaps
• Effective people leadership and management skills to support an environment for high-functioning, productive and engaged teams to operate
• Willingness to work overtime is highly advantageous
• Strong Microsoft Excel, PowerPoint, and Word capabilities are highly advantageous

Job Specification:

• End-to-end customer mobile app project management and go-between between customer, internal operations, and third-party development company to ensure all deliverables are met.
• End-to-end digital marketing coordinator to create and oversee the successful implementation of marketing campaigns B2B and B2C
• New business marketing management and project management – to onboard exciting new products to complement the core company value proposition to customers
• Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels, campaign analysis, and tracking and monitoring
• Establish and articulate project scope, strategy, and objectives to internal teams, clients, and production teams
• Manage creative production of marketing assets, oversee graphic design elements, oversee video production, and web development from concept to finished product to marketing
• Ability to report to customers and internal operations

Responsibilities

• Scoping project requirements
• Creating project plans and monitoring progress
• Updating key stakeholders on project status
• Close collaboration with internal teams to implement digital projects
• Working with marketing to plan digital campaigns from concept to delivery
• Acting as the key point of contact for internal & external stakeholders
• Assessing working methods and processes and making recommendations for the improvement of digital projects
• Identifying and implementing KPIs and project milestones.
• Reviewing project resources and providing an analysis of whether they meet the demands of the project
• Developing strong stakeholder relationships and communication channels between the relevant parties
• Regularly updating key stakeholders on project status
• Analyzing the success of client campaigns, conducting reports, and data analysis as supporting evidence.
• Finding opportunities for improvement
• Evaluating client user requirements in collaboration with stakeholders
• Considering existing applications and evaluating their UX effectiveness
• Illustrating design ideas using storyboards, process flows, and sitemap
• User testing of applications, websites, and software
• Close collaboration with marketing teams to incorporate a visual and brand identity into the finished digital product.
• Designing wireframes/user journeys
• Considering existing applications and evaluating their UX effectiveness
• User testing of applications, websites, and software

Personal skills and attributes:

• Self-motivated
• Organized and meticulous
• Deadline driven
• Strong interpersonal skills
• Enthusiastic and positive
• Excellent written and verbal communication skills
• Project management skills

Additional:

Your assigned duties may vary from time to time including the capacity of a similar status which includes the contribution to the growth and development of the business. We will provide you with all the tools, skills, and mentoring required to ensure your personal and professional development goals are achieved.