FMCG External Sales Representative

Recruiter:

Time Personnel

Job Ref:

CPT005546/Meg

Date posted:

Thursday, May 28, 2026

Location:

Cape Town, South Africa

SUMMARY:
Are you a confident and driven Field Sales Representative with experience calling on mainstream retailers and independent stores?

Our client, operating across the Western Cape, is looking for a dedicated Sales Representative to promote and grow their brand within the retail market.
This is a dynamic, high-activity role that involves being on the road, building strong customer relationships, securing new business opportunities, and maintaining repeat sales through excellent service and consistent follow-ups.

POSITION INFO:
REQUIREMENTS

Matric
Valid driver’s license
1–3 years’ experience in field sales (FMCG, beverages, liquor, tobacco/vape, telco field sales, or similar)
Proven ability to sell into independent retail and close new accounts
Existing relationships with retailers in the territory
Experience with route selling, merchandising standards, and reorder management
Strong closer with confident retailer-facing communication
High personal discipline (activity, punctuality, route planning)
Resilient and self-motivated; comfortable with rejection
Commercial awareness (margin, price, SKU mix)
Honest, reliable, and able to represent the brand professionally
Field-based role with daily travel; occasional weekend/event support may be required

DUTIES

Identify, visit, pitch, and secure new retail stockists in the territory
Close first orders, ensure correct SKU mix, and agree reorder triggers (minimum stock / reorder cadence)
Place and maintain merchandising materials, ensure correct product visibility, pricing display, and stock rotation
Build a repeat-order base by revisiting active outlets, preventing stock-outs, and managing basic objections/service issues
Create and follow an efficient daily route plan; prioritise high-potential outlets and clusters
Build strong relationships with owners/managers; act as first-line support for queries, basic training, and product education
Log all visits, outcomes, photos (where required), orders, and next actions in the CRM/field app daily
Report competitor activity (pricing, promos, placement), retailer feedback, and emerging opportunities to the Regional Lead
Participate in daily/weekly sales huddles, coaching, and ride-along; consistently hit activity and performance KPIs

Salary: R negotiable dependent on experience

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