General Manager - Sales (B2C) | Bryanston | Permanent

SUMMARY:
-

POSITION INFO:
We are seeking a commercially strong General Manager of Sales – B2C to take full ownership of a consumer sales channel and drive revenue growth. This role requires a hands-on sales leader who thrives in fast-paced environments, is highly execution-focused, and has a strong track record of growing retail and wholesale accounts. The role will focus on stabilising performance, strengthening key customer relationships, and building a more scalable and disciplined sales function. ROLE DETAILS Location: Johannesburg (Bryanston) Reporting To: Sales Director Employment Type: Permanent, Full-Time KEY RESPONSIBILITIES Own and deliver the B2C sales strategy across the consumer portfolio Drive growth across retail and wholesale channels Identify and secure new business opportunities (strong hunter focus) Manage and strengthen key national retail accounts Analyse market trends, competitor activity, and pricing dynamics Develop and execute trade and promotional plans with marketing Lead and develop the B2C sales team Deliver forecasting, pipeline, and performance reporting Work cross-functionally with supply chain, finance, and marketing REQUIRED EXPERIENCE 8+ years’ senior sales experience within FMCG or consumer goods Proven track record managing national retail and\/or wholesale accounts Strong exposure to major South African retail and trade environments Ability to identify inefficiencies and drive commercial improvements Strong understanding of trade terms, promotions, and category management Relevant business or commerce qualification KEY ATTRIBUTES Strong hunter mentality with a focus on new business growth Commercially driven with strong execution capability Comfortable operating in a lean, autonomous environment Strong negotiator and relationship builder at senior level High energy, resilient, and performance-focused