Group Strategist

SUMMARY:
The successful candidate’s main focus will involve analyzing existing practices and strategies,identifying which areas needs improvement and the developing of innovative methods to help establish and achieve cutting edge offerings to meet client expectation and the company goals. Individual will focus on a specific area, such as product development, pricing or marketing, or specific targets.

POSITION INFO:

Qualification

• Degree inmarketing/ business / brand strategy.
• Minimum 4years strategist experience in a corporate environment

Requirements

• Demonstrable experience with marketing campaigns and web technologies (e.g.online tools and social media).
• Understanding of social media design/ strategy.
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or non-marketing communication briefs.
• Hands-on experience with online marketing tools and practices.
• Solid knowledge of web analytics tools like Google Analytics.
• Experience in developing, managing and presenting solutions within a creative environment.
• Proven ability to create cross-channel and content strategies
• Must have a marketing background –fully understanding corporate buying behavior.
• Demonstrable experience with marketing campaigns throughout the line and social media technologies (e.g. online tools and digital media).
• Must have exceptional client relationship skillsand be ableto interface with senior executives across various industries

Duties

• Develop, construct, presentand maintain:
• Compelling strategies to clients
• Clear and consistent digital and content strategies.
• Digital campaigns to increase social platform traffic.
• Creative presentations for pitches, tenders and proposals that speaks to clients’ needs, challenges and objectivesfor new and existing clients. Bring in digital value add and relevant solutions to proposals.
• The organisational culture, values and reputation in the market place and with all employees, clients, suppliers and business partners
• Formal creative proposals,budgets and methodologies to executive clients-thiscould entail competing for the business as part of theorganisation’s vendor selection process.Lead and present the outcome of strategic work for new business pitches
• Market research•Design and implement marketing strategies aligned with business targets.•Use research to create original and innovative insights and provide a high-quality interpretation of research findings.•Analyse sales and marketing metrics(Sports and entertainment industry).•Forecast and research market trends to identify new opportunities.•Educate the business on the latest marketing industry and technology trends, innovation opportunities and ground-breaking ideas and executions
• Brand Awareness:•Generate innovative ideas to promote our brand and our products.•Address advertising or marketing needs.•Ensure brand consistency through all marketing channels.•Use customer feedback to ensure client satisfaction.•Liaise with internal teams and ensure brand consistency.•Establish a strong, long-term social media presence.•To help brands find creativeand innovativesolutions to new challenges in a hyper-connected world, whilst at the same time building solid, long-term relationships with our clients.•Provide input into optimising the customer experience and ensuring brand consistency.•Proactively monitor our clients’ brands and industries so that you are able to share with client and the team, positioning the company as a thought leader, opening organic growth opportunitiesand setting the strategic direction
• Business Strategy:•To act as the strategic lead and brand custodian of our clients’ brands.•To articulate and interrogate client needs based on the brand and business strategy.•Understand commercial context of brand communication as well as the need to measure and track effectiveness.•Understanding of ATL, BTL and digital channels to enable end-to-end solutions for clients.•Working with and inspiring the teams to produce a clear and directional strategy that is founded on commercial and consumer insights.•Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs•Analyse and interpret web traffic metrics and suggest solutions to boost web presence.•MonitorSEO/SEM, marketing and sales performance metrics to forecast trends.•Constantly raise the standard of strategic output across all client accounts.•Inspire a culture of strategic thinking and innovation throughout the company.•Keep track of competitive landscape across the industry.•Have a creative opinion and be able to guide creatives in a firm direction
  

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