Key Account Manager / Sales Manager

SUMMARY:
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POSITION INFO:
Role Overview  We are seeking an experienced and driven sales professional to grow a white goods business in South Africa .  The successful candidate will be responsible for developing and managing sales channels, building strong customer relationships, and driving business growth within the home appliance sector.  This role offers the opportunity to work across major retail and distribution networks in the white goods industry, including refrigerators, washing machines, freezers, and other household appliances.  Product Category  White goods \/ major household appliances:  Refrigerators   Washing machines   Freezers   Other large home appliances   Key Responsibilities  Sales & Account Management  Develop and manage sales channels for white goods products   Build and maintain strong relationships with retailers, distributors, and dealers   Manage and grow key accounts across assigned channels   Negotiate pricing, trading terms, and commercial agreements   Business Development  Identify and secure new business opportunities and accounts   Expand product presence across retail and distribution networks   Leverage existing industry relationships to drive growth   Sales Performance  Achieve sales targets and revenue growth objectives   Manage pipeline, forecasting, and sales reporting   Ensure consistent follow-up and conversion of opportunities   Market & Industry Insight  Monitor competitor activity and market trends   Provide feedback on customer needs and market opportunities   Support pricing and product positioning recommendations   Internal Collaboration  Work closely with internal teams including product, logistics, finance, and after-sales   Ensure smooth order processing and customer satisfaction   Provide regular sales and market reports to management   Senior-Level Contribution (Sales Manager Level)  Support broader sales strategy and planning   Contribute to channel development initiatives   Assist with coordination of sales activities where required   Requirements  Minimum 5+ years’ experience in white goods \/ home appliance sales, key account management, or channel sales   Strong experience with major appliances such as refrigerators, washing machines, and freezers   Proven experience in B2B sales, retail channel sales, or distributor management    Strong existing customer base or industry relationships is highly advantageous   Demonstrated ability to develop new business   Good understanding of the South African home appliance market and retail channels   Strong communication, negotiation, and relationship-building skills   Self-motivated, target-driven, and able to work independently   Valid driver’s licence and willingness to travel when required   Candidate Level Guide  Key Account Manager Level  Experience managing retail or distributor accounts   Ability to independently manage customer relationships   Solid track record of meeting sales targets   Some existing industry relationships   Sales Manager Level  More senior experience within the white goods industry   Strong established network across retail and distribution channels   Proven ability to drive revenue growth and expand market share   Broader commercial and strategic capability   Preferred Experience  Candidates from white goods, home appliances, or related distribution environments such as:  Hisense   Samsung   LG   Defy   Bosch, Whirlpool, Midea, TCL, Haier   Appliance distributors, wholesalers, and retail channel suppliers     Must-Have Requirements  5+ years white goods \/ appliance sales experience   Key account management or channel sales experience   Experience with major appliances (fridges, washing machines, etc.)   Existing customer or distributor network advantageous   Strong new business development ability   South African market experience   Not Suitable For  Candidates only selling small electronics or accessories   Pure retail store sales experience without B2B exposure   Candidates without industry network or business development experience   Candidates from unrelated industries (FMCG, telecoms, furniture, etc.)