Market Development Specialist (agrochemicals/crop protection), Senegal

SUMMARY:
Our client is seeking to expand their business in Senegal and is seeking a Market Development Specialist who will be responsible for driving sustainable growth across assigned markets by developing priority channels, expanding route-to-market coverage, and ensuring execution excellence for the company portfolio.
The role blends market insight, commercial activation, and frontline enablement to accelerate penetration, market share, and revenue growth.
This role will be on a consultancy basis, offering an initial 2 year contract which could be renewed (based on performance and operational requirements).
Travel within country is required.

POSITION INFO:
Requirements: A degree in Agriculture or related discipline. At least 5 years of experience in the agrochemical\/crop protection industry in technical, sales, or marketing roles. Solid knowledge of crop protection sector and farmer needs - crop nutrition knowledge is a plus. Experience developing and delivering training programs for commercial audiences. Analytical mindset with the ability to turn insights into clear actions. Excellent written and verbal communication in English; Willingness to travel within the region, including field visits and occasional office collaboration. Key responsibilities: Analyze market size, growth, and white space opportunities at country and micro-market level. Translate category strategy into actionable channel plans including pricing, pack architecture, and assortment optimization. Lead execution of new product launches and renovations in collaboration with Sales and Marketing. Assess and optimize route-to-market models, distributor structures, and coverage plans. Drive numeric and weighted distribution growth across priority channels and geographies. Ensure execution standards on availability, visibility, pricing, and shelf presence. Design and execute channel activation plans aligned to commercial and brand priorities. Develop outlet-level Picture of Success standards and activation tool kits. Support Joint Business Planning inputs and post-activation ROI evaluations. Monitor sell-in and sell-out performance using dashboards and KPIs. Track market share, distribution, velocity, and promotional effectiveness. Provide actionable insights and recommendations to stakeholders. Train distributor sales teams on execution standards and category priorities. Conduct joint field visits and distributor performance reviews. Embed best practices through tools, scorecards, and coaching. Clear articulation of revenue, volume, and market share accountability, including how success will be measured Distributor account management Credit risk, and cash‑flow discipline Stronger linkage between crop seasonality and commercial activation planning Competitive intelligence and market monitoring Plan and Set up Field Demonstration plots and hold Farmer trainings. On time planning and implementation of Sales Operation Plans including Farmer Days. Lead business case synthesis for products in sales area Drive accurate forecasting to meet KPI's set Drive targets including delivering an expected combination of revenue and POS.