Mid-Senior Search Engine Marketing Manager

Recruiter:

HR Genie

Job Ref:

headsemm

Date posted:

Friday, July 29, 2022

Location:

Johannesburg, South Africa

Salary:

Market related

JOB SUMMARY:
Our client is looking for a Head of SEM to join their team! As the Head of Search Engine Marketing y

JOB DESCRIPTION:

Our client is looking for a Head of SEM to join their team! In this role you will be responsible for the day-to-day management of all our PPC clients paid media, content and channels and reporting back on these with data- driven insights. You will be responsible for leading a small team of juniors who will assist with keyword research, tracking results and monitoring results. As the Head of Search Engine Marketing you will oversee each brand and the vision and growth for each brand, incl

Overseeing all paid media for PPC clients across the agency ? Creating & executing SEM strategies for clients ? Forecasting with budgets and possible results based on budgets ? Manage a team of juniors who assist with SEM, including hand's on training and feedback ? Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns ? Track, report, and analyze website analytics and PPC initiatives and campaigns ? Creating & testing audiences ? Building PPC campaigns from scratch ? Advising internal team, juniors and clients on campaigns, creative and results/issues ? Implementing GA4 on client’s websites ? Pulling and collating data from multiple sources. ? Creating media plans. ? Meeting and maintaining relationships with clients ? Being on-hand to explain results and data to a client or colleague ? Technical assistance on pitches ? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ? Optimize copy and landing pages for paid search engine marketing campaigns ? Perform ongoing paid keyword discovery, expansion and optimization ? Research and analyse competitors and advertising links

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Mid-Senior Search Engine Marketing Manager

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