Paid Media Specialist

Recruiter:

PlaceTalent

Job Ref:

JHB000474/Casey

Date posted:

Tuesday, March 31, 2026

Location:

Johannesburg, South Africa

Salary:

R55 000

SUMMARY:
The Paid Media Specialist is at the heart of our digital growth, driving high-impact campaigns that put our brand in front of the right audience at exactly the right moment. In this role, you’ll take ownership of multi-platform campaigns, continuously optimise performance, and turn data into powerful insights that fuel measurable results. If you’re passionate about performance marketing, love working with data, and enjoy seeing your strategies translate into real business growth, this role is for you

POSITION INFO:

Key Responsibilities:

Manage campaign budgets, estimate monthly costs, and reconcile discrepancies.
Plan, create, and optimise campaigns across Google Ads, Meta, X, TikTok, Apple Ads, and other platforms.
Oversee retargeting efforts, including budgets, targets, feed maintenance, and partner tracking.
Maintain Google Merchant Center, export feeds, and campaign assets.
Collaborate with SEO specialists on search console issues and optimisation.
Monitor campaign performance and implement improvements via A/B testing and experiments.
Analyse large datasets and generate insights for ROI-driven recommendations.
Manage Google Tag Manager, Firebase, Adjust/AppsFlyer MMP tracking, and implement new tracking solutions.
Conduct competitor research and post-campaign analysis.
Pull, clean, and maintain reporting dashboards using Looker Studio, TwoMinute Reports, and other tools.
Mentor and support the Paid Media Coordinator.

Requirements:

â 5+ years of digital marketing experience.
â Google Adwords and Google Analytics certified.
â Highly numerate, with high levels of Spreadsheet skills (MS Excel and/or Google sheets).
â Ability to work with large data sets to drive insights and recommendations.
â Detail-oriented with a focus on driving performance.
â Proficiency in Looker Studio and SEO an advantage.

Please apply directly, by clicking on the apply button or visit for more exciting opportunities. If you have not had any response in one week, please consider your application unsuccessful. Your CV will be kept on file for any further suitable positions.

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