Retention Marketing Specialist

 

Recruiter:

The Skills Mine

Job Ref:

3101406479

Date posted:

Saturday, May 14, 2022

Location:

Cape Town, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

Qualification and Experience:

  • Essential: Experience working for a leading App (only applicants who have worked on an App will be considered)
  • 2-3 years’ experience with User Retention and Activation in the app eco-system
  • Strong analytical skills for modelling performance and opportunity with large sets of data. Experience with AppsFlyer, Google Analytics, Qlik and other App marketing/reporting tools required.
  • Experience in understanding the LCM platforms in the GSM business (ex. Flytxt)
  • Experience in App Acquisition, more specifically with Facebook Ads Manager, Google UAC/Ads and other ad networks
  • Experience in ASO and SEO
  • Project management skills and strong organisation skills
  • Experience with Firebase database is a plus
  • Creative skills for contributing new and innovative ideas
  • Copywriting skills essential
  • The ability to work well under pressure and meet deadlines
  • From an early stage/hyper growth app background strongly preferred

Knowledge:

  • Product (digital eco-system – Apps)
  • Acquisition within the app ecosystem
  • Consumer Experience
  • Reporting and analytic tools
  • Life Cycle Management (most important)
  • Mobile data business, Mobile financial services and ecosystem
  • Mobile technology as well as GSM technology

 

 

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