Sales Operations Coordinator

SUMMARY:
Our client, a distributor of tools to engineering and manufacturing industries, is looking for a highly organised and commercially minded Sales Operations Coordinator to support and coordinate the performance of a team of Technical Sales Engineers.
The successful candidate will act as the operational backbone of the sales department – ensuring discipline, visibility and execution across sales activities, sales performance tracking, pricing control and quotation management.
Reporting to Managing Director

POSITION INFO:
Key Duties and Responsibilities:

Sales Performance & KPI Management

• Maintain and update weekly sales dashboards
• Track individual sales performance vs targets
• Monitor pipeline activity (quotes, opportunities, conversions)
• Monitor pipeline coverage vs monthly sales targets, identify gaps and flag risks early
• Prepare monthly performance packs for management
• Follow up with Sales Engineers on commitments and actions

• Monitor outstanding quotations and ageing
• Proactively follow up with Sales Engineers on high-value quotations to improve conversion
• Follow up internally to ensure quotes are completed on time
• Ensure correct margins and pricing structures are applied
• Track quote conversion ratios per salesperson
• Assist in improving quote quality and consistency
• Maintain CRM accuracy and data hygiene

• Maintain pricing model including discount structures
• Approve discounts within mandate
• Escalate non-standard pricing requests
• Support tender and large quote preparation
• Track GP% trends across customers and products

• Prepare weekly sales meeting packs
• Record minutes and track actions
• Ensure accountability on previous commitments
• Coordinate quarterly reviews and planning sessions
• Assist with sales campaigns and initiatives

• Act as coordination point between sales, procurement and management
• Help unblock internal delays affecting customers
• Identify process inefficiencies and propose improvements
• Assist in onboarding new sales staff with systems & processes

• Highly organised and detail-driven
• Comfortable working with numbers and performance metrics
• Confident communicating with strong personalities
• Commercially minded (understands margin vs turnover)
• Process-orientated and disciplined
• Naturally proactive – you chase, not wait

• At least 3 years’ experience in a sales admin/ sales coordination/ commercial support role
• Strong Excel/ reporting ability (non-negotiable)
• Experience working with ERP or CRM systems
• Ability to work with targets, KPI’s and performance metrics

• Diploma/ degree in Business, Commerce or similar
• Experience in engineering, manufacturing, industrial or distribution environment
• Exposure to pricing, margins or quotations
• Background supporting a sales team