Specialist: Digital Reporting Inisghts and Web Analytics

Recruiter:

Tower Group

Job Ref:

JHB004116/AG

Date posted:

Thursday, March 11, 2021

Location:

Midrand, South Africa

Salary:

Market Related

SUMMARY:
Looking for a Specialist: Digital Reporting Insights and Web Analytics to deliver all required enterprise reporting, market competitor intelligence and insights to support the enterprise management team decision making. To deliver self Ã¢Â€Â“ initiated insights and campaign reporting to support enterprise / direct marketing campaigns & sales leads.

POSITION INFO:

Requirements:

Matric essential
Relevant 3 year Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
Minimum of 3 years’ experience essential in a web/digital/telecoms or IT environment with exposure to:
Javascript
Web Page structures
Basic ITIL Foundation
Agile Methodologies
SQL
Reporting tools such as Qlikview /Adobe/Google Analytics
Service Management tools such as Remedy/HP Service Desk
Business requirements specification writing

Duties:

Understand the analytical information needs of business: Proactively lead and identify areas of Enterprise customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. Proactively gather reporting and analysis requests from the business and product owners
Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements. Uploading offline data into Target to enable one to one personalised campaign. Providing solutions to match online and offline data.
Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
Implementation of EBU/CBU/App analytical services framework and strategy to support all the business areas reporting requirements within predefined SLA’s & managing the resources effectively along with recommendations for reporting technologies
Delivery of the reporting sets for the CBU/EBU business units

Should you meet all requirements please forward your application to elizem@------

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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