Digital Marketing Technology Specialist

SUMMARY:
We are looking for a vibrant, self-driven individual with exceptional attention to detail and a genuine sense of ownership. This role requires someone who is naturally curious, stays ahead of the latest digital trends, and takes pride in delivering high-quality work internally rather than relying on external outsourcing.

POSITION INFO:
Qualification

• Digital Marketing Diploma or Degree

• 5 - 7 Years’ experience from Financial Services or related industry, working as a digital specialist and responsible for electronic branding, social medial, digital design.
• Technical skills required in Google Ads, Meta Ads Manager (Facebook, Instagram), LinkedIn Campaign Manager, Twitter / X Ads, YouTube Ads, Google Analytics, Hotjar, Tag Management, SEO Analytics.
• Building and monitoring webpages in WordPress
• Managing and optimising Google Search campaigns
• Advanced working knowledge of Campaign Monitor
• Solid technical proficiency across the Microsoft Suite
• Digital elements – images, photos, video, documents, voice files, blog posts.
• A natural design sensibility is essential, with the ability to create on-brand content and ensuring the websites reflect the essence of the different brands.
• The role also involves supporting event-related system integration and contributing to broader marketing system integration across platforms.
• This individual should be able to incorporate AI tools into marketing workflows (in collaboration with the IT team).
• While technically focused, the role requires a grounding in marketing, including an understanding of the pace, intensity, and delivery pressures.

• Digital media platforms project management, development and support.
• Obtain requirements and draft specification for the development of the digital platforms.
• Testing of the development of the digital platforms as well as configuration of 3rd party digital platforms.
• Assist in implementation of new and enhancements to digital media platforms as well as the management of all marketing technology project in approved architecture and technologies.
• Implement analytics and monitor of all digital marketing platforms, campaigns and initiatives.
• Perform duties as a Content Manager.
• Uploading of new content and digital elements on the digital platforms as provided by content providers.
• Participate in public advertising campaigns (radio, webinars, tv, etc), by assisting in the delivering material for the campaigns, monitoring and reporting back on their effect on the digital platforms.