Senior Key Account Manager

Recruiter:

Ann Swann Personnel

Job Ref:

JHB001267/BP

Date posted:

Tuesday, May 3, 2022

Location:

Johannesburg, South Africa

JOB SUMMARY:
A leading Digital Marketing Agency requires a Senior Key Account Manager who would be required to develop marketing campaigns using social media and digital platforms for their high-level clients. Google & Facebook certificates are essential. Experience working with a variety of social media, digital platforms, design tools & a solid understanding of marketing principles will take preference.

JOB DESCRIPTION:

Duties & Responsibilities:

Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
Manage the implementation, ROI on campaigns, tracking and measurement of online advertising campaigns and marketing activities.
Create and manage platform access and codes that enable proper performance tracking for all advertising services.
Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
Brief and oversee the work of external agencies and internal agencies.
Support and guide the development of account managers, account assistants and advertising interns and supporting departments.
Report on monies spend and paid over.
Create and supplement advertising strategies for clients.
Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
Seek and manage online advertising opportunities for the client and its clients.
Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
Ensure that the client’s and the organisation's brand and identity are adhered to in campaigns and in all communication channels.
Manage the production and distribution of digital marketing assets.
Organise and attend offline events that contribute to the success of client campaigns.
Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
Maintain regular measurement of ROI on campaigns.
Ensure accuracy of marketing materials and provide formal sign-off where necessary.
Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
Conduct market research and competitor analysis to inform advertising strategy.
Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
Maintain certification status on all advertising partners associated with the company.

Requirements
Relevant Tertiary Qualification
Google AdWords
Google Analytics
Facebook Ads Manager
Facebook Business Manager
MS Office (Word, Excel, PowerPoint & Outlook)

*Please do not apply for this position if you do not meet the minimum requirements contained herein.*

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