Senior Key Account Manager

 

Recruiter:

Ann Swann Personnel

Job Ref:

JHB001267/BP

Date posted:

Tuesday, May 3, 2022

Location:

Johannesburg, South Africa


JOB SUMMARY:
A leading Digital Marketing Agency requires a Senior Key Account Manager who would be required to develop marketing campaigns using social media and digital platforms for their high-level clients. Google & Facebook certificates are essential. Experience working with a variety of social media, digital platforms, design tools & a solid understanding of marketing principles will take preference.

JOB DESCRIPTION:

Duties & Responsibilities:
  • Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
  • Manage the implementation, ROI on campaigns, tracking and measurement of online advertising campaigns and marketing activities.
  • Create and manage platform access and codes that enable proper performance tracking for all advertising services.
  • Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
  • Brief and oversee the work of external agencies and internal agencies.
  • Support and guide the development of account managers, account assistants and advertising interns and supporting departments.
  • Report on monies spend and paid over.
  • Create and supplement advertising strategies for clients.
  • Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
  • Seek and manage online advertising opportunities for the client and its clients.
  • Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
  • Ensure that the client’s and the organisation's brand and identity are adhered to in campaigns and in all communication channels.
  • Manage the production and distribution of digital marketing assets.
  • Organise and attend offline events that contribute to the success of client campaigns.
  • Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
  • Maintain regular measurement of ROI on campaigns.
  • Ensure accuracy of marketing materials and provide formal sign-off where necessary.
  • Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
  • Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
  • Conduct market research and competitor analysis to inform advertising strategy.
  • Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
  • Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
  • Maintain certification status on all advertising partners associated with the company.
Requirements
Relevant Tertiary Qualification
Google AdWords
Google Analytics
Facebook Ads Manager
Facebook Business Manager
MS Office (Word, Excel, PowerPoint & Outlook)

*Please do not apply for this position if you do not meet the minimum requirements contained herein.*

 

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